Posts Tagged ‘news


New Chapter in My New Media/ Interactive Book

Ketchum Interactive Logo

Part of our “hiatus” has been the redesign and move of this blog to wordpress, launch of programming and the announcement that I am now VP/Director, of Ketchum Interactive and will continue to be based in Atlanta, Ga. I’m very excited to be a part of the Ketchum family and a significant part of the senior leadership team at Ketchum Interactive. We are a full service interactive offering that will not only provide best in class interactive development/new media strategy for existing Ketchum clients (Nokia, Fed Ex, Mattel, Ghirardelli Chocolate, Geek Squad, etc) but also work with new clients outside of the network. My role will be to lead a highly capable development team and bring thought leadership, strategy and the development of amazing and integrated new media programs for clients. I will continue to blog at Fast Company as well as bring you “news you can use” here at Stay tuned for news on the exciting redesign and offerings for The Keyinfluencer.

Thanks to those who have offered well wishes, including but not limited to the following:

Shannon McGauley (Yastique), Dominica Johnson (Immortal), Marissa Nance (OMD), Daphne Wayans, Shelli Alexander, Sheryl White, Brad Fox (Friend of Foe), Colin Gayle, Kristian Vallas, Josh Levine (Rebel Marketing), Donnie Bo (Avatar Records), Karl Carter (GTM), Glenn Chin (Nike), Kenard Gibbs (Ebony/Jet), Shanti Das (Universal/Motown Records), Dave Gates (Rowdy), Jay Ku (Good Magazine), Stephen Seabolt (Sprite), Darren Matasabura (EBO/Adidas), Richard Hurring (Marvellous Mobile), Kenny Lattimore, Anthony Demby (Das Management), Mathieu “Mr. French” Schreyer, Brad Rufkess (Merge Agency), Deborah Gray-Young (E Morris Communications), Asya Shein (, Eli Friedman (Microsoft), Ervin Lee (Coors), Jeanine Amber (Essence), Jeff Dixon (DTP/Ebony Son Management), Israel Valdes (, Joi (Tn. Slim), Ola Kudu (BET), Keven Davis, Esq, Nigel Morris (Isobar), Rashidi Harper, Johnny Colt, Melissa Johnson (Velvet Suite Marketing).

Here is the official company press release:

With the launch of 2008, Ketchum Inc, one of the world’s leading Public Relations agencies, has introduced a full service interactive agency called Ketchum Interactive. With this initiative to bring interactive strategy and digital solutions to a global platform, we are pleased to announce the hire of James Andrews as the Director and Vice President of Ketchum Interactive Atlanta.

James, an interactive and marketing strategist and digital evangelist has enjoyed a career as a marketing executive at Columbia Records applying interactive strategy and launching the careers of major recording artists. He continued his career as EVP of Marketing for Ecko Unlimited and then at start-up Urban Box Office (UBO) before founding his own agency, BrandInfluence, aimed at helping clients connect with consumers with digital lifestyles through the use of both traditional and non-traditional tactics including Content Development, Blogger Relations/Online PR, Social Network Marketing, Viral & Word of Mouth Promotions, and Online Brand Evangelism. Nurturing clients such as Sprite, Proctor & Gamble, Vibe Magazine, Coors, Turner Broadcasting, and Current TV.

James also publishes KeyInfluencer, an online/mobile property read by 10k executives and influencers in entertainment, advertising, and media business globally. He is also a weekly contributor to the Expert Blogger section of Fast

James joins the leadership of Ketchum Interactive, overseeing the team in Atlanta and reports into Chad Latz, SVP Group Director of Ketchum Interactive in New York




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