Posts Tagged ‘Ketchum Interactive


Is There A Better Time For The Market+James Andrews + Ketchum Interactive?


Over the past 10 years I have enjoyed some interesting days in the interactive space but I must say in a short amount of time my experience with Ketchum Interactive has been the best. Before recently joining Ketchum, I worked at Isobar Global for a little over a year as the Global Account Director and quarterback on “The Sprite Yard”, the highly publicized mobile marketing effort that Coca Cola-Sprite launched. While the Atlanta to London “thing” was an awesome way to pick up much needed global experience (and air miles) Isobar’s highly innovative interactive network strategy was often too confusing for some of our clients to grasp. At a time when the old world models of traditional advertising agencies simply don’t fit the way we “interactives” work, many brand marketers have struggled to try to understand how to exist day to day with interactive agencies. Well that was “so 2006-2007” and according to new reports, in 2008 agencies like Isobar, Ketchum Interactive and Avenue A/Razorfish and many others stand to be the most profitable sector in advertising during a recession baked economy. (Avenue A’s 2007 numbers were up 36% according to recent reports) Not only that, via our efforts we stand to make a ton of marketing execs “rock stars” (if they let us) by providing thought leadership, solid interactive programs and innovation through our efforts. Though the ramps/runways vary from agency to agency differ, the “gi-normous” opportunity is the same. It’s simply awesome and I’m feeling it everyday as I travel from coast to coast evangelizing and aiding in our clients (and future clients) quest to understand, build and innovative in the online space. It also drives me everyday to actually live in the space and “play with the toys” so I can make honest recomendations and not just theorize as I see so much of my competitors doing. Now that the word is out about my new appointment as Vice President at Ketchum, I am very thankful to have the opportunity, once again in my career, to innovative and revolutionize much the same way I was able to do at Sony Music in the 90’s and UBO/Urban Box Office in the late 90’s.


New Chapter in My New Media/ Interactive Book

Ketchum Interactive Logo

Part of our “hiatus” has been the redesign and move of this blog to wordpress, launch of programming and the announcement that I am now VP/Director, of Ketchum Interactive and will continue to be based in Atlanta, Ga. I’m very excited to be a part of the Ketchum family and a significant part of the senior leadership team at Ketchum Interactive. We are a full service interactive offering that will not only provide best in class interactive development/new media strategy for existing Ketchum clients (Nokia, Fed Ex, Mattel, Ghirardelli Chocolate, Geek Squad, etc) but also work with new clients outside of the network. My role will be to lead a highly capable development team and bring thought leadership, strategy and the development of amazing and integrated new media programs for clients. I will continue to blog at Fast Company as well as bring you “news you can use” here at Stay tuned for news on the exciting redesign and offerings for The Keyinfluencer.

Thanks to those who have offered well wishes, including but not limited to the following:

Shannon McGauley (Yastique), Dominica Johnson (Immortal), Marissa Nance (OMD), Daphne Wayans, Shelli Alexander, Sheryl White, Brad Fox (Friend of Foe), Colin Gayle, Kristian Vallas, Josh Levine (Rebel Marketing), Donnie Bo (Avatar Records), Karl Carter (GTM), Glenn Chin (Nike), Kenard Gibbs (Ebony/Jet), Shanti Das (Universal/Motown Records), Dave Gates (Rowdy), Jay Ku (Good Magazine), Stephen Seabolt (Sprite), Darren Matasabura (EBO/Adidas), Richard Hurring (Marvellous Mobile), Kenny Lattimore, Anthony Demby (Das Management), Mathieu “Mr. French” Schreyer, Brad Rufkess (Merge Agency), Deborah Gray-Young (E Morris Communications), Asya Shein (, Eli Friedman (Microsoft), Ervin Lee (Coors), Jeanine Amber (Essence), Jeff Dixon (DTP/Ebony Son Management), Israel Valdes (, Joi (Tn. Slim), Ola Kudu (BET), Keven Davis, Esq, Nigel Morris (Isobar), Rashidi Harper, Johnny Colt, Melissa Johnson (Velvet Suite Marketing).

Here is the official company press release:

With the launch of 2008, Ketchum Inc, one of the world’s leading Public Relations agencies, has introduced a full service interactive agency called Ketchum Interactive. With this initiative to bring interactive strategy and digital solutions to a global platform, we are pleased to announce the hire of James Andrews as the Director and Vice President of Ketchum Interactive Atlanta.

James, an interactive and marketing strategist and digital evangelist has enjoyed a career as a marketing executive at Columbia Records applying interactive strategy and launching the careers of major recording artists. He continued his career as EVP of Marketing for Ecko Unlimited and then at start-up Urban Box Office (UBO) before founding his own agency, BrandInfluence, aimed at helping clients connect with consumers with digital lifestyles through the use of both traditional and non-traditional tactics including Content Development, Blogger Relations/Online PR, Social Network Marketing, Viral & Word of Mouth Promotions, and Online Brand Evangelism. Nurturing clients such as Sprite, Proctor & Gamble, Vibe Magazine, Coors, Turner Broadcasting, and Current TV.

James also publishes KeyInfluencer, an online/mobile property read by 10k executives and influencers in entertainment, advertising, and media business globally. He is also a weekly contributor to the Expert Blogger section of Fast

James joins the leadership of Ketchum Interactive, overseeing the team in Atlanta and reports into Chad Latz, SVP Group Director of Ketchum Interactive in New York



Top Clicks

  • None