Posts Tagged ‘HD


Cargo Leads The HD Makeup Breakthru

As more and more digital technologies are used in video, film/tv there has been a public outcry for the cosmetic industry to create products that address the depth of your pores that these HD media tends to¬† capture. While this is addressing the cry of those that work in traditional media, fashion and entertainment, this is actually a breath of fresh air for “civilians” too. Cargo, a new brand which sells blu_ray HD Powder ($30.00USD) in Sephora describes the powder as “created to provide flawless results while looking completely natural during high-definition filming.”

According to Spektra Beauty News

Photochromatic pigments adjust with the lighting so that you have natural looking makeup no matter what the setting, while ultra-fine micronized minerals fill the look of fine lines and reduce the appearance of imperfections.

According to the website, there is a whole backstore on the founder, Hana Zalzal

Nearly ten years ago, Hana Zalzal had a mission: to create a professional color cosmetic line that top makeup artists would covet, yet would be easy enough for all women to enjoy. She recognized that makeup is an intimate part of a woman’s identity; it’s her “cargo.” It should serve as a form of self-expression, as well as make her feel good and look great. So in 1996, after seeking input from some of the biggest names in the business, Zalzal launched CARGO, a line of invitingly wearable products that were both practical and portable.

Cargo’s Line At Sephora




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