As more and more digital technologies are used in video, film/tv there has been a public outcry for the cosmetic industry to create products that address the depth of your pores that these HD media tends to capture. While this is addressing the cry of those that work in traditional media, fashion and entertainment, this is actually a breath of fresh air for “civilians” too. Cargo, a new brand which sells blu_ray HD Powder ($30.00USD) in Sephora describes the powder as “created to provide flawless results while looking completely natural during high-definition filming.”
According to Spektra Beauty News
Photochromatic pigments adjust with the lighting so that you have natural looking makeup no matter what the setting, while ultra-fine micronized minerals fill the look of fine lines and reduce the appearance of imperfections.
According to the website, there is a whole backstore on the founder, Hana Zalzal
Nearly ten years ago, Hana Zalzal had a mission: to create a professional color cosmetic line that top makeup artists would covet, yet would be easy enough for all women to enjoy. She recognized that makeup is an intimate part of a woman’s identity; it’s her “cargo.” It should serve as a form of self-expression, as well as make her feel good and look great. So in 1996, after seeking input from some of the biggest names in the business, Zalzal launched CARGO, a line of invitingly wearable products that were both practical and portable.