26
Oct
07

The Bathing Ape Formerly Known As Nigo

nigo

Is the Bathing Ape empire falling?
Not just the underground, niche brand, BAPE is today a $59 Million dollar company
and the ever so elusive Nigo is pulling his hair out over the quick success.
Once a product for the ultra-cool/elite, now the knock-off market has made Bathing Ape mainstream. Nigo built the BAPE brand on tightly controlled product flow and non-traditional retail which is not out the window!

Check out the Portfolio Magazine piece on Nigo’s Fall and Rise.
I wonder what my boys over at satchelofgravel.com have to say about this.

Blogged with Flock

Advertisements

0 Responses to “The Bathing Ape Formerly Known As Nigo”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Yummy Del.icio.us

Pages

Top Clicks

  • None

%d bloggers like this: