The Bathing Ape Formerly Known As Nigo


Is the Bathing Ape empire falling?
Not just the underground, niche brand, BAPE is today a $59 Million dollar company
and the ever so elusive Nigo is pulling his hair out over the quick success.
Once a product for the ultra-cool/elite, now the knock-off market has made Bathing Ape mainstream. Nigo built the BAPE brand on tightly controlled product flow and non-traditional retail which is not out the window!

Check out the Portfolio Magazine piece on Nigo’s Fall and Rise.
I wonder what my boys over at satchelofgravel.com have to say about this.

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