Not an original concept but we love to see who brands designate as their “cool kids” list whenever we see an “X under X” Award. Don’t lie, you know you are curious as to who has been designated as a “tastemaker” in the name of getting more people drunk! After all some clueless ad agency spent hours doing research by calling people like you and me to find out what we thought, the least we can do is look at the final results. Comon now, these are the guys and girls who make celebs check their sneaker and purse game. Not sure what the criteria was but they all seem like cool people to me. The list includes, but not limited to:
Dustin Canalin (Founder, Undercrwn)-Say no more the brand is hot for all the right reasons!
"Hawaii" Mike Salman (Founder, LTD Magazine)-I'm partial because he is my dude even though I have not seen a LTD in my box in months.
Jeff "Staple" NG (Founder, Staple)-Is the cool kid in the lunch room definitely
Gabe Tesoriero (VP, Publicity, Def Jam)-Gone are the days when your PR person didn't even want to be in the pictures
The 31 other people? Sure they are cool and because they are cool and you know them you are cool..but not until you drink this Johnnie Walker Blue Label