If you read KeyInfluencer this week, you will have read that we are shutting down the BrandInfluence because I accepted a Global Account Director position at Isobar. That would be the company NOT the newsletter. I will continue to publish monthly and blog here whenever I feel like it. Now that the blog traffic has increased I feel very comfortable and that you actually read this madness!
The process of actually “going back inside” to join Isobar was made easier after each meeting I had with the Carat & Isobar Family. Our Network Director is Deirdre McGlashan, an awesome, very seasoned executive who has spent time at Red Sky Interactive and Agency.com. At the top we have some solid individuals like Dan Gozdiff & Alan Osetek and Sarah Fay who runs the US operations and Nigel Morris runs the show. I’m looking forward to working with the individuals and network agencies who make up the family.
The project I’m working on is huge and will take me around the world. Keep you posted with more details.