I had an opportunity to interview Lisa Price, founder of Carol’s Daughter today, the show was syndicated on various blogs, websites and ultimately lives in Carolsdaughter.tv.
Lisa is in New Orleans to run a “pop-up retail store” (it’s hardly that when you see it) that will coincide with the timing of the Essence Festival. The focus of our interview was to highlight the charitable element of the weekend which includes both an online and offline opportunity to fight hunger and help rebuild the region. Starting at midnight tonight Carol’s Daughter will make a $10 donation on behalf of every new membership to the Carol’s Daughter ‘Friend of the Family’ group. In addition to donating $10, Carol’s Daughter will send new members a free gift.
For those not familiar, Carol’s Daughter is a line of beauty products such as fragrances and products for hair, skin, and hands. The creation of the brand came about as Lisa concocted organic products in her kitchen, including pure oils such as sweet almond, jojoba and soy. Beginning as a mail-order and an online business in 1993, Carol’s Daughter opened its first store in Brooklyn in 1999. Several other stores have opened since then, with more stores opening in the future. In 2005 the company brought in $10m in funding from investors like Will Smith & Jada Pinkett Smith, Jay Z, and Tommy Mottola. The round of financing was orchestrated by Steve Stoute and was the cataylyst for the brand’s national growth and push into stores like Sephora and Macy’s.